Thursday, August 20, 2009

'Sesame Street' takes on the recession


Elmo has a new message for you and your family: You're not alone these days in having to deal with job loss and tighter finances.

Sesame Workshop, the production company behind "Sesame Street," has produced a PBS prime-time special on how families can deal with the recession.

Called "Families Stand Together: Feeling Secure in Tough Times," it will provide simple strategies and tips on how to maintain small children's physical and emotional well-being in these times.

The hosts -- in addition to Elmo, who must cope with his mom's job loss -- are Al Roker and Deborah Roberts. They're joined by financial expert Jean Chatzky and parenting and relationship expert Dr. Joshua Coleman.

PBS has scheduled the program to air at 8 p.m. on Wednesday, September 9, but check your local listings.

In announcing the program, Sesame Workshop said it will "extend the initiative by providing additional resources online, in print, and into local communities," in part by working with PBS stations in 32 key markets to promote community screenings and to deliver 200,000 bilingual educational outreach kits nationwide.

Resources and materials will be available online at www.sesameworkshop.org/toughtimes beginning September 9, "so that families everywhere can view the videos and download the information," Sesame Workshop added.

Here's a positive review of the program from DailyFinance.